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Whilst enduring the harsh austerities of post-war Britain, the 1950’s saw ‘All Things American’ beginning to pervade every aspect of our everyday life. This fascinating catalogue of toys gathers all-time favourites and forgotten fads first available across the pond - toys that dazzled vivid young imaginations through futuristic ideas and glossy ads. created by famous brands that would eventually make their way to the U.K. PB, 520pp.